The Quit Group
‘Me mutu, hei oranga mo te whānau
The Quit Group (which operates as Quitline) is an incorporated charitable trust that grew out of the national Quitline, established in 1999. We are committed to helping all New Zealanders quit smoking, with a particular focus on Māori, Pacific peoples and pregnant woman. Our free services are funded by the Ministry of Health.
Smokers can access our support via telephone, text or online. We help clients to understand the three parts of their smoking addiction - chemical, emotional and habitual - and formulate strategies for beating these. To combat the chemical part of the addiction we provide subsidised nicotine patches, gum and lozenges.
In addition, to enable health professionals in the community to provide subsidised nicotine patches, gum and lozenges we coordinate the Quitcard programme. We also assist employers to reduce smoking rates in the workplace through our programme Quit@work.
To promote our services and prompt New Zealanders to quit, Quitline funds campaigns through TV advertising, radio, print and online. Ongoing research is carried out to ensure our approach is effective, efficient and meet the needs of our clients.
Vision
A smokefree Aotearoa.
Kaupapa/Mission
To provide a national support service that enables more New Zealand smokers to quit and stay quit.
Strategic Imperatives
We have three Strategic Imperatives that support the Vision and Mission:
- Our clients: All New Zealanders can access the support they need to quit smoking and stay quit.
- Our Service: We deliver a customised, evidence-based service that is responsive, timely and cost-effective.
- Our Organisation: Staff undertake to work together to the fullest potential in a sustainable way.
Treaty of Waitangi Statement
Quitline will deliver its services so that outcomes for Māori as citizens are equitable with those of non-Māori and recognise the role of tangata whenua as partners with the Crown.
