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Welcome to the December 2007 QuitChatIn this issue:
Bumper year coming!
We will be providing more choices of quit support for smokers with NRT Online, an email support service and a new texting service. With other health providers we aim to be contributing to a drop in smoking prevalence in coming years. People who smoke are increasingly looking for help to stop, judging by demand on the Quitline service during 2007. The year started out extremely busy and though callers to the Quitline are lower for November, they are still high compared to other years. Around 65 percent of New Zealands 700,000 smokers have made a quit attempt in the last five years, according to the Ministry of Health’s New Zealand Tobacco Use Survey 2006. Of those who made quit attempts in the previous 12 months, around 26 percent received some form of advice and 26.5 percent used some form of quitting product. It is clear there are a large number of people who would prefer not to be smokers and who are attempting to quit. However, it is also obvious that most are not succeeding, as we are not seeing any dramatic decrease in the rates of smoking. At the Oceania Conference in September we were inspired by Professor Shu-Hong Zhu’s emphasis on supporting people not to give up when an attempt failed, but to keep making quit attempts. He said that cessation providers were often disappointed with their low success rates, however if smokers didn’t make quit attempts you could be sure the success rates would be zero! He said Californian smokers made an average of 14 quit attempts before succeeding. Quitline callers often give themselves a really hard time when they relapse, so in the coming year we will be advising them to start planning to quit again and we will remind them that each failure is a chance to learn something about their smoking and the key to beating their addiction. In the past seven years the Ministry of Health has funded a range of smoking cessation services and media campaigns and the Government has increased the restrictions on where people can smoke. This has contributed to an environment which is now very supportive of cessation. During 2007 we have seen more health providers incorporating smoking cessation into primary and secondary health care. This is good news, as smokers are being reminded of the need to quit and are being offered more options. Helen Glasgow
Changes to Quit services
NRT online takes off850 people registered for NRT on the Quit website in October. Giving people the option of ordering Quit Cards for NRT through www.quit.org.nz is part of The Quit Group’s goal of making the therapy more accessible to smokers wanting to quit. The majority of people registering online also order a Quit Book and there is also the option of receiving support emails and getting support from the blogs.
Promote your cessation serviceAn online map, which will make it easier for people to find a local cessation provider, will be available to the sector next March. The Quit Group and The Smokefree Coalition are designing the unbranded map for a range of organisations to place on their own websites. The map will allow people looking for a cessation provider to quickly search for a local service. Cessation providers will be able to sign up and select what contact details they would like to show on the map. To keep the map up to date, after six months an automatic email will be sent asking cessation providers if their contact details are correct. The provider can update and republish their details for another six months. If no action is taken, the contact details will be removed from the map. The Smokefree Coalition will also be putting contacts from the Smokefree Directory into the map and the map will have a filtering function so organisations can select the details they want to display. Please send comments or questions to Hayden Sanders – quit@quit.org.nz.
Calls to the QuitlineJuly 2005 – October 2007 Total, new, relapsed, Quit Pack, and NRT Online registrations to the Quitline
Note: the large increase in registrations during October 2007 is due to the introduction of ordering NRT online. Some clients requested both NRT online and a Quit Pack during this month, leading to double counting of these registrations. This issue will be addressed by a new form of reporting currently in development, which will be introduced in January 2008. Quitline caller registrations by DHB region
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At The Quit Group we expect 2008 to be a bumper year
for quitting smoking.
Anna Vincent, our new Quitline Contact
Centre Manager, joined the Quit Group in early November.
With the introduction of the New Zealand
Smoking Cessation Guidelines 2007, some changes have been made to the
Quitline's messages to clients. Here is a summary of the changes:
Demand for quitting services is
expected to be high next year and the Quitline is looking for more
Advisors to meet this demand.
A new series of Quit's Video Diaries
television campaign will be on air in late January.
