Welcome to the March 2008 QuitChat

In this issue:

More smokers, more quit attempts

In the months since the Oceania Conference Ashley Bloomfield, Ministry of Health Chief Advisor Public Health has called for health providers to identify clients who are smokers, give brief advice and provide cessation support or refer them to cessation services.

The new focus is on normalising quit attempts and relapses, with the objective for all smokers of making repeated quit attempts until successful. This moves the emphasis away from expecting instant results to acknowledging the power of addiction and the major change that smokers need to make in order to become non-smokers.

As you'll read elsewhere in this newsletter The Quit Group has increased the choices offered to smokers and also expanded its capacity to answer Quitline callers. Quitline is open for more hours and we have more staff on the phones. We want to help more smokers in their quit attempts.

As a result the number of calls which aren't answered has dropped markedly so far this year. Some new technology options have also increased our ability to make contact with people who want to quit, but who aren't able to get through on the phone immediately.

We have not quite reached our optimum level of Quitline staff and still have some more technology to be implemented but are hopeful that in the next two months we will be losing very few of the smokers who want to contact us.

Helen Glasgow
Executive Director

Introducing Josh Galuszka, The Quit Group's new Workplaces Advisor

Over the last few years, The Quit Group has received many requests for assistance from employers wishing to support their employees to quit smoking.

"We hired Josh when it became apparent that there was sufficient demand to create a position to support organisations working to become smokefree," says Services Manager Judy Hutton.

Josh is working to develop relationships with workplaces, initially in the DHB areas of Lakes, Tairawhiti, Northland and Whanganui.

"Currently I am contacting workplaces and finding out how they see The Quit Group can support them to have successful smokefree policies and support mechanisms for employees who want to quit smoking," Josh says.

"Some employers have requested sample smokefree policies that can be adapted to their local area, information about how to support their employees who want to quit smoking, to posters of lung disease," Josh says.

If you have comments or suggestions about supporting workplaces please email workplaces@quit.org.nz to share your ideas with Josh.

Quit Cards ordering online at quit.org.nz

Additional Quit Cards can now be ordered online at www.quit.org.nz under the red provider tab on the front page.

In the last month things have picked up considerably for the Quit Cards Coordinator, Tracey Pirihi. Over 70 New providers have ordered more cards due to the opening up of subsidised NRT distribution to doctors, midwives, nurse practitioners and other health professionals.

Well over 10,000 new places for people to access inexpensive nicotine patches and gum opened up at the end of February as a result of the Ministry of Health's move.

"We know that NRT doubles people's chances of staying quit, so it's great to see it become more widely accessible," says Executive Director Helen Glasgow.

New email address: quitcards@quit.org.nz is the one address for all your Quit Card needs. From questions, suggestions, feedback, requests for more cards all go to this address.

Smoke free contacts map online this month

Finding a quit smoking service or tobacco control sector contact will get easier from early March with the launch of an online smokefree contacts map.

The smokefree contacts map will allow local cessation providers to list their contacts and details about the services they provide so the public can find local and relevant services.

The map can be placed on a wide variety of web sites which will give people access to the same information from many different places.

 

How will the map work?

A first look at the map shows how it will work. First, a map of New Zealand allows the user to click on the region they are looking for. The map then zooms so a user can pick a town/city closer to them. Then a box appears with the possible areas of tobacco control the user might want. From here the user can select the type of service they require and then find specific contact details for that provider.

Patches and gum online prove popular

More than 7100 people have used The Quit Group website to access nicotine patches and/or gum (NRT) since the new online service started in October 2007.

Smokers wanting to quit can now visit quit.org.nz and register their details to be sent NRT tailored to their individual needs.

Executive Director Helen Glasgow says NRT online is about giving people wanting to quit more choice. She says people using the online service can also join the online quit community, receive email Quit Tips, and some people may also choose to use the Quitline.

Quitline expands

The Quitline has grown in capacity by 66% over the last four months, extending from 27 to 45 seats. We have also increased our operating hours and number of staff.

This extra capacity means we answer more calls in a shorter amount of time. We need to be able to do this because of the increase in quitting messages such as those created by the new graphic pack warnings.

Behind the scenes we also have a new client relationship database and a new phone system too, so we're better placed than ever before to support the needs of those wanting to quit smoking!

Quitline opening hours

Monday 7.30am - 9.00pm
Tuesday 7.30am - 9.00pm
Wednesday 7.30am - 9.00pm
Thursday 7.30am - 9.00pm
Friday 7.30am - 4.30pm
Saturday Closed
Sunday 9.00am - 4.30pm

 

Quit Group people

Pue Amueli is one of The Quit Group's top Quitline Advisors, with consistently high results.

What's behind this success? Pue says it's important to be yourself and come from the heart.

“People want to talk to people who have a humanistic approach.”

Another tip from Pue is to listen very carefully for key words. Pue says callers may be very stressed by relationship break ups or they may be taking illegal drugs – it's important to pick up on those cues and refer to other agencies when necessary.

The Quit Group has a continuous quality improvement programme which monitors Quitline calls and coaches and improves standards.

More Pacific staff on the Quitline

The Quit Group has recently been fortunate to increase the number of Pacific staff working on the Quitline.

“Quit's Pasifika Fono has doubled in size to 15 members in the last few months,” says Pacific Services Advisor Linda Tasi-Mulitalo. “We meet regularly and are able to support each other as well as The Quit Group's commitment to help reduce smoking among Pacific Peoples.

The Fono recently started a new programme encouraging members to look after themselves with healthy food choices and activities.  Another project the team is preparing involves identifying ways to celebrate success for Pacific smokers who reach their goal of quitting smoking and choosing to live a Smokefree future.

Some of the new Quitline Advisors speak Pacific languages, which increases the Quit Group's ability to support smokers trying to quit who may be most comfortable speaking a language other than English.

Calls to the Quitline

January 2005 – December 2007

Total and NRT Online registrations to the Quitline

Note: the large increase in registrations during October 2007 is due to the introduction of ordering NRT online.

Quitline caller registrations by DHB region

(October - December 2007)

Note: This includes new and relapsed callers, Quit Pack requests, and NRT online orders.

DHB October November December Total
Northland 139 147 103 389
Waitemata 442 556 254 1252
Auckland 282 444 206 932
Counties Manukau 332 456 198 986
Waikato 392 426 165 983
Bay of Plenty 191 307 120 618
Lakes 108 119 63 290
Tairawhiti 27 46 29 102
Taranaki 123 114 52 289
Hawke's Bay 141 197 96 434
Whanganui 63 75 42 180
MidCentral 196 198 89 483
Wairarapa 64 35 21 120
Capital and Coast 259 387 182 828
Hutt Valley 188 183 77 448
Nelson Marlborough 110 105 41 256
West Coast 36 38 27 101
Canterbury 366 542 244 1152
South Canterbury 52 53 37 142
Otago 213 252 128 593
Southland 65 115 45 225
Not defined 11 69 35 115
TOTAL 3800 4864 2254 10918

Quit Group scheduled television advertising

Date Campaign
30 March - 30 May 2008 New Video Diaries campaign
   
Please note this schedule can change. Contact Robert.Brewer@quit.org.nz if you need to confirm advertising dates.

Research briefs

Smoking permanently damages genes

Smoking causes permanent genetic damage, which explains how lung cancer can develop even in people who quit the habit years earlier, according to a National Cancer Institute study.

more at www.dallasnews.com

British research recommends children 12 and older receive NRT

Children as young as 12 should receive nicotine patches if they have a serious smoking problem, according to the official NHS advisory body in England. The recommendation comes in a set of guidelines by the National Institute for Clinical Excellence (NICE). Children have been offered patches in trials, but this is the first time it has become official English policy.

More at www.bbc.co.uk

Misperceptions may stop smokers using NRT to quit

A recent study reveals smokers' misperceptions about cessation treatments. Smokers dramatically underestimate the safety and efficacy of nicotine replacement therapy (NRT) products for quitting smoking reveals a study of 900 adult smokers in the U.S.

More at www.americanlegacy.org