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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Day 42

Wow been offline for a while! Hope everyone is stress free and still smoke free! These last few days… read more

Mon 22 December 12:19 By Korey275 | 2 comments

Stats Update: 249 days smokefree

Smokefree days: 249 days Cigarettes NOT smoked: 7470 Total savings: $5,702.10 Hi Quit family, just wanted… read more

Mon 22 December 12:03 By Gym Junky | 3 comments

52 days, playing with a full deck.

I ran out of NRT while I was in Kaitaia and seemed to get by fine without it. It's been a long time since… read more

Mon 22 December 11:57 By Maanu | 4 comments