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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

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Empty Fridges

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Tue 2 September 23:17 By Hurricane

New House :)

Wahoo .. I got the house and can move in on the 19th Sept. Its lovely and I can even have chooks. It… read more

Tue 2 September 23:02 By Ladylene | 1 comment

Stats Update: 136 days smokefree

Smokefree days: 136 days Cigarettes NOT smoked: 2720 Total savings: $1,140.00

Tue 2 September 21:32 By Calmwaters | 6 comments