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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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day 26

Slept like a baby last night. Full of energy this morning. Going out with mates tonight. Some of them… read more

Fri 19 September 5:05 By Axl231261 | 3 comments

Its my Birthday..

80 days 100% Smoke free.. 100% Alcohol free.. Absolutely blessed as today is my birthday and ii am older… read more

Fri 19 September 0:40 By Sexymwahz | 8 comments

Stats Update: 311 days smokefree

Smokefree days: 311 days Cigarettes NOT smoked: 6220 Total savings: $4,820.50 And now day 10 of quitting… read more

Thu 18 September 23:38 By Rainbows | 5 comments