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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Grady

Hell yah!!! 1 week ciggy free !!! Have had to pass the time with working out and tonight tried out hot… read more

Mon 1 September 22:21 By G

feeling confident

So today was th 1st day I actually went without smoking and didn't feel too bad (apart from th headache)… read more

Mon 1 September 21:20 By dee :) | 1 comment

Stats Update: 135 days smokefree

Smokefree days: 135 days Cigarettes NOT smoked: 2700 Total savings: $1,140.00 It was a tough day today,… read more

Mon 1 September 21:09 By Calmwaters | 3 comments