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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to encourage quitting by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.
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Smokefree days: 188 days Cigarettes NOT smoked: 5640 Total savings: $4,305.20 Trying to smile "big smile… read more
Wed 22 October 8:21 By Gym Junky | 1 comment
...well here we are (cue dramatic music) the infamous Day 3 and the day that I've never managed to get… read more
Wed 22 October 8:18 By Danny1975 | 1 comment