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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to encourage quitting by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.
Quit blogsView the blogs
Ooh today has been hard. Nearly caved in a few times. Have rolled a smoke and it's currently getting… read more
Fri 31 October 22:57 By Nelehb
I've had another day where people seem to know exactly which buttons to push to wind me up, stress me… read more
Fri 31 October 22:28 By steppa