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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

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Day 4

YAY! its my forth day. Still having those temptation moments. Its when people pass me and i breath in… read more

Thu 27 November 22:57 By rtoko

Stats Update: 832 days smokefree

Smokefree days: 832 days Cigarettes NOT smoked: 14144 Total savings: $11,328.00

Thu 27 November 21:28 By breathe | 3 comments

Stats Update: 78 days smokefree

Smokefree days: 78 days Cigarettes NOT smoked: 1560 Total savings: $1,352.00

Thu 27 November 20:43 By not4life | 4 comments