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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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144 Smokefree Days

Kia Ora Whanau.. Woop woop.. See my statz absolutely so proud of my gorgeous sexy self right now.. Im… read more

Sat 22 November 1:09 By Sexymwahz | 1 comment

Stats Update: 192 days smokefree

Smokefree days: 192 days Grams NOT smoked: 1372 Total savings: $1,820.00 I'll make this brief as typing… read more

Fri 21 November 23:52 By Ladylene | 2 comments

Stats Update: 366 days smokefree

Smokefree days: 366 days Cigarettes NOT smoked: 7320 Total savings: $6,222.00 Well that year snuck by… read more

Fri 21 November 23:13 By Chockywock | 2 comments