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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

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Fri 19 September 15:18 By Dididi | 4 comments

Stats Update: 200 days smokefree

Smokefree days: 200 days Grams NOT smoked: 2286 Total savings: $2,926.00 Wahoo the 2 hundieclub

Fri 19 September 14:53 By KevdaRev | 5 comments

Checking in

Hi to all my Quit whanau-lazy friday at work. Just checked a few of your blogs and discovered some of… read more

Fri 19 September 14:42 By nanaturtle | 4 comments