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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Day 3 nearly over

Ooh today has been hard. Nearly caved in a few times. Have rolled a smoke and it's currently getting… read more

Fri 31 October 22:57 By Nelehb

Pushing buttons

I've had another day where people seem to know exactly which buttons to push to wind me up, stress me… read more

Fri 31 October 22:28 By steppa

oh I have survived 7 weeks

Hi team my second blog and I'm happy that I have not had a single puff since 09/09/2014. 9am. I feel… read more

Fri 31 October 21:42 By Umesh | 2 comments