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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Musician

Hey I play im a metal band wellington. Im finding it very difficult to quit while all of my friends smoke… read more

Thu 2 October 12:42 By guitaranddurries | 5 comments

What a week!!!

Hi quit buddies, hope all is going along nicely,Well its been a week now with my new teeth and what a… read more

Thu 2 October 12:16 By Dididi | 5 comments

Okay it must be Joke Thursday!!!!

A ventriloquist is performing with his dummy on his lap. He’s telling a dumb blonde joke when a young… read more

Thu 2 October 12:02 By Meno Babe | 3 comments