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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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I don't want to fail again.... This is it!

Hi Everyone, I decided about two weeks ago that this would be the day! I was excited and scared. I don't… read more

Thu 2 October 0:44 By FreedomAtLast

sleep a puzzle to ponder

depression (too much sleep) + nicotine withdrawal(not enough sleep) = normal sleep

Thu 2 October 0:27 By lemony snickets


Still smoke free, I love the freedom of no smokes... no running around the house looking for a lighter,… read more

Thu 2 October 0:12 By Jaydene | 1 comment