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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Incoming 3 month mark

Kia ora fellow quitters,all is going well with my mission, the cravings and habitual triggers are getting… read more

Sat 23 August 12:44 By Jack

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When ive done my 3 months do my stats keep counting?

Sat 23 August 11:29 By bex m | 1 comment

Marketday (-8

It's been a rough quit. Life's little problems have teamed up with nicotine withdrawals to do my head… read more

Sat 23 August 10:31 By Maanu | 2 comments