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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to encourage quitting by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.
Quit blogsView the blogs
It's been two weeks since I quit smoking. I realised the other day I had been smoking for nearly 14 years.… read more
Sun 26 October 16:50 By Poppy32 | 1 comment
I'm still here, still smoke free :0) I'm into my second month now and I don't really think about it much.… read more
Sun 26 October 16:15 By Earth Angel | 1 comment