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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Day 14 smoke free and 3 days with no patch YAY!

Yay im so proud of myself, DAY 14. Made it this far and decided to stop using the patchs 3 days ago :)… read more

Wed 3 September 1:24 By MRS_B

Empty Fridges

Just watched Campbell Live, I wont get too indepth with this topic don't want to cause any issues, but… read more

Tue 2 September 23:17 By Hurricane

New House :)

Wahoo .. I got the house and can move in on the 19th Sept. Its lovely and I can even have chooks. It… read more

Tue 2 September 23:02 By Ladylene | 2 comments