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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Today i am 5 full calender months smokefree and 1 month away from my longest ever quit. I'm excited and… read more

Sun 21 December 8:42 By Nana22 | 4 comments

Stats Update: 228 days smokefree

Smokefree days: 228 days Cigarettes NOT smoked: 5016 Total savings: $4,158.00 5000 cigarettes....that's… read more

Sun 21 December 8:05 By Banana | 4 comments

Stats Update: 338 days smokefree

Smokefree days: 338 days Grams NOT smoked: 3380 Total savings: $3,842.00

Sun 21 December 7:55 By sue123 | 4 comments