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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Stoptober - Day 25

We took my bike for its first ride today. Definitely enjoyed that 20k ride. It beats being at the gym… read more

Sun 26 October 1:14 By Unis

Stats Update: 333 days smokefree

Smokefree days: 333 days Grams NOT smoked: 2855 Total savings: $3,648.00

Sat 25 October 22:33 By Emmy girl | 1 comment

The drug lords...

(QUOTE) "We don't smoke the crap. We just sell it. We reserve the right to smoke for the young, the poor,… read more

Sat 25 October 22:26 By Sky Maiden