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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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39 days smokefree.

Yet again, no cravings. Only 2 weeks away from running out of patches. I'll probably ring Quitline soon… read more

Thu 2 October 16:37 By Axl231261 | 2 comments

no closer

im no closer to getting things sorted with winz. they sure wont give anything till they get what they… read more

Thu 2 October 16:08 By trouty | 3 comments

Stats Update: 1 days smokefree

Smokefree days: 1 days Cigarettes NOT smoked: 10 Total savings: $27.00 Just thought I'd share my very… read more

Thu 2 October 15:00 By Unis | 5 comments