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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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DAY 42

im still here!, what the!!!! why am i sill craving a ciggy??? "Old Nic" is trying his hardest to capture… read more

Thu 23 October 22:49 By Lulu20

Stoptober - Day 23

I just realized... the end of the month is neeear! Wooooow. Ps, has anyone tried the new craze with the… read more

Thu 23 October 22:13 By Unis | 1 comment

Stats Update: 37 days smokefree

Smokefree days: 37 days Grams NOT smoked: 318 Total savings: $490.00 I have had a bad bad yukkky flu… read more

Thu 23 October 22:04 By lansans girl