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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Could no resist

I'm a wreck. I had two puffs of a cigarette and I feel terrible so so so guttered. I had them in a moment… read more

Sat 20 December 5:34 By aimee7 | 2 comments

2 Grand !!!

Smokefree days: 220 days Grams NOT smoked: 1572 Total savings: $2,080.00 More than 2 grand saved (presumeably… read more

Fri 19 December 23:33 By Ladylene | 2 comments

Omatt

I will keep fighting minute by minute. This is the worse I have felt my entire quit. If I can get through… read more

Fri 19 December 19:22 By aimee7 | 17 comments