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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Stats Update: 190 days smokefree

Smokefree days: 190 days Grams NOT smoked: 1629 Total savings: $2,035.00

Tue 21 October 4:18 By Arria

Intruders and Don-gers

Being alone in the country is sometimes a weeny bit scary and after lamenting 8 weeks ago that I feel… read more

Mon 20 October 23:38 By Ladylene | 4 comments


Day 1 and im nervous as its been apart of my life for 14years. Any tips/ideas on how to make the 1st… read more

Mon 20 October 23:33 By traytray | 2 comments