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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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58 days

Although I wasn't a heavy smoker, but I did smoke for 20 years. Never thought that I can quit, because… read more

Tue 2 September 5:38 By Bicycle

day 9

Woke up with sore throat and blocked nose. 9th day smokefree and I get a cold in return. Great. Will… read more

Tue 2 September 4:51 By Axl231261

WHERE ART THOU EMMA????

Hey How Are You Going?????Havnt seen you on here for a little bit. Hope all is well:)

Mon 1 September 23:32 By Lulu20