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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Stats Update: 188 days smokefree

Smokefree days: 188 days Cigarettes NOT smoked: 5640 Total savings: $4,305.20 Trying to smile "big smile… read more

Wed 22 October 8:21 By Gym Junky | 1 comment

Here we are, the infamous Day 3!

...well here we are (cue dramatic music) the infamous Day 3 and the day that I've never managed to get… read more

Wed 22 October 8:18 By Danny1975 | 1 comment

Stats Update: 60 days smokefree

Smokefree days: 60 days Grams NOT smoked: 600 Total savings: $700.00

Wed 22 October 8:14 By fagoff | 2 comments