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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Status update

Woo hoo Ive made 2 weeks,, thats 14 days smoke free, not a puff. Finding night time the hardest but Im… read more

Sun 21 September 22:40 By Wendles

end of first week of no smoking

turned 50 today, been smoking since 16yrs, = 34yrs wow. that a longtime of lung filling smoke. Got to… read more

Sun 21 September 22:28 By breathless 101 | 4 comments

Stats Update: 862 days smokefreeCouldn't Resist.

Smokefree days: 862 days Cigarettes NOT smoked: 25860 Total savings: $17,843.40 Lol - I was just going… read more

Sun 21 September 22:25 By Worker | 4 comments