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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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5 days...

From memory this is where it all starts. First three days is all about 'I can't possibly work with this… read more

Sun 26 October 19:47 By Carats | 1 comment

Flippin heck!! 300 Days:-)

Woop!! Woop!! Oh yeah!!! HAPPY 300 hundy days to me! And just a hop, skip and a jump to my breath day… read more

Sun 26 October 19:44 By nga

The Chicken Coop

Smokefree days: 166 days Grams NOT smoked: 1186 Total savings: $1,560.00 My profile pic is of the chicken… read more

Sun 26 October 17:16 By Ladylene | 10 comments