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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Stats Update: 27 days smokefree

Smokefree days: 27 days Cigarettes NOT smoked: 810 Total savings: $676.50

Thu 18 December 22:33 By Bonz

101Days

Yay im so proud of myself time for a big pat on the back, hope everyone is great and all ready for Christmas… read more

Thu 18 December 21:27 By Lulu20 | 2 comments

Stats Update: 32 days smokefree

Smokefree days: 32 days Cigarettes NOT smoked: 640 Grams NOT smoked: 138 Total savings: $798.80

Thu 18 December 21:10 By gonnadothis | 1 comment