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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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Happy Smoke-free Sunday :)

Smokefree days: 172 days Grams NOT smoked: 1233 Total savings: $1,625.00 I’m definitely going to the… read more

Sat 1 November 23:24 By Ladylene | 1 comment

Stats Update: 57 days smokefree

Smokefree days: 57 days Cigarettes NOT smoked: 1140 Total savings: $881.60

Sat 1 November 23:04 By fugly | 1 comment

Trouty

PSPSP here. I have access to an organisation which makes interest free loans to help with things like… read more

Sat 1 November 22:33 By PokuruGirl