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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

Quit blogs

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36 days

Howdie all 5 weeks yesterday and I didnt realise until late in the day. Rung quitline yesterday for some… read more

Wed 27 August 20:42 By yas01

Day 10

Hi everyone. Well...where do i start? It has been a terrible rollercoaster ride, of tears, anger, stress,… read more

Wed 27 August 20:38 By First time quitting | 1 comment

DAY 17

And Its Wednesday (Hump Day) Bring On Friday, Hope Everyone Is Doing Greatxx

Wed 27 August 20:28 By Lulu20 | 1 comment