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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

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Stats Update: 340 days smokefree

Smokefree days: 340 days Grams NOT smoked: 2915 Total savings: $3,724.00 Hi Family, I can't believe I… read more

Sat 1 November 14:52 By Emmy girl

JR, CW and manu

Sending a blog to send u guys and lovely lady some love and strength for your stopvember lol xx you got… read more

Sat 1 November 14:11 By thin-barbie | 1 comment

Stats Update: 31 days smokefree

Smokefree days: 31 days Cigarettes NOT smoked: 372 Total savings: $380.00 Off to coromandel for a week… read more

Sat 1 November 11:53 By jenni.b | 2 comments