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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to  encourage quitting  by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.

Click here for more on the ads

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Stats Update: 14 days smokefree

Smokefree days: 14 days Cigarettes NOT smoked: 140 Total savings: $133.00

Sat 23 August 15:08 By Tarns49 | 5 comments

Stats Update: 14 days smokefree

Smokefree days: 14 days Grams NOT smoked: 60 Total savings: $70.00 Wahoo reached 2 weeks :) still craving… read more

Sat 23 August 15:06 By Craver | 3 comments

Crayons

I've just watched it. I feel so thankful I have quit. Part of me made me think omg I used to do that… read more

Sat 23 August 13:00 By yas01 | 1 comment