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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to encourage quitting by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.
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