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Our latest advertising campaign, Crayons, was developed by Māori Television in August 2014. It targets people in high smoking prevalence populations and aims to encourage quitting by showing the negative impact smoking has on children. The campaign focuses on children who come from a loving, happy home in which the adults around them smoke. As a result, the children believe smoking is normal. We see them mimicking the adults smoking using crayons as they amusingly pretend to blow out smoke and light their crayons.
Quit blogsView the blogs
Only three weeks and I feel like I've honestly forgotten half the time that I even smoked! I'm getting… read more
Tue 21 October 23:11 By Unis
Have had a few more attempts this past week. I get to about 15-20 hours in then cave each time. I decided… read more
Tue 21 October 22:15 By Calmwaters | 4 comments