Tobacco to be out of sight and out of mind thanks to new legislation
The Smokefree Environments (Controls and Enforcements) Amendment Bill passed by Parliament on the 14 July 2011 means that tobacco products and advertisements will have to be kept out of sight in all retail outlets.
The legislation will come into effect next July.
Hon Tariana Turia explained that the legislation will stop tobacco products and brand marketing in just about every dairy, supermarket and petrol station in the land.
“This Bill will make the marketing of tobacco products a much more difficult proposition for the tobacco industry. The industry will no longer be able to display tobacco products at the local dairy or include tobacco related words in their shop signage,” she said.
According to Quit Group CE Paula Snowden: “Tobacco products will now be out of sight and out of mind and this is a major victory for anyone trying to give up smoking. The fact that quitters will no longer be able to see tobacco products every time they buy bread or milk at the dairy will greatly increase their chances of ridding themselves of this terrible addiction for good.”
The Smoke-free Environments (Control and Enforcement) Amendment Bill includes:
- Tobacco retail displays will be completely prohibited twelve months after royal assent. Some retailers will have a two-year transition period and regulations will be made to govern who this exemption will apply to.
- The banning of ‘covert’ tobacco sponsorship of events (e.g fashion and music shows) including exclusive distribution agreements with tobacco brands.
- Sales controls are extended to internet sales. Internet sellers must not show images of packs or brands have the mandatory health warnings and comply with the same rules about retailer names not being permitted to promote tobacco names.
- Enabling Smoke-free Enforcement Officers to issue instant infringement fines to those selling tobacco products to people under the age of 18. Increased penalties for selling tobacco products to minors, from $2,000 to $5,000 for an individual and up to $10,000 for a business.
- The Bill extends to include herbal smoking products, not just tobacco.
For detailed information please visit: http://bit.ly/oyL7a5
For further information: http://www.scoop.co.nz/stories/PA1107/S00272/speech-smokefree-environments-tariana-turia.htm