TV campaigns
The 'New You' Campaign 2012
Quitline’s latest advertising campaign show six of our clients using Quitline services (e.g. one person uses the phone, one the blogs, another QuitStats and another Txt2Quit). As each person uses the Quitline service, we see them leaving their ‘old self’ behind and transforming into their new happy smokefree self. There are both English and Maori versions of the advertisements. Messages in the core advertisements will be reinforced by a series of 15 second advertisements.
During the taping of these ads, the clients were interviewed for their story about how and why they used to smoke. To view these interviews, visit our Quit Smoking Stories page.
Advertisements in English
N.B. These videos may take 5-10 seconds to load initially.
Online focused advertisement |
Phone focused advertisement |
View our behind-the-scenes interviews with the people in these ads by visiting the our Quit Smoking Stories page.
Advertisements in Maori
N.B. These videos may take a 5-10 seconds to load initially.
 Online |  Phone |
Fifteen Second Advertisements about our different online tools
N.B. These videos may take 5-10 seconds to load initially.
 Patches |
Quit Blogs | Quit Stats | Phone and online | Reuse our services |
'Don't Give up, Quit.' Campaign for 2011
The 'Don't Give up, Quit.' Campaign was launched in January 2011 coinciding with both the New Year and the January tax increase on tobacco products. The campaign reinforces the fact that in 2010, 11,000 New Zealanders successfully quit smoking with help from the Quitline. The message to all smokers is that every hour a kiwi successfully quits smoking. The ads encourage everyone to make this their hour and get in touch - It's the very best way to turn that New Year's resolution into a reality.
You can view this advert by clicking the image below.
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| Advert 1 | Advert 2 | Advert 3 |
Pregnancy Campaign
The Pregnancy campaign advertisement was created for winter 2009, and features real Quitline advisors. The ad highlights the dangers of smoking while pregnant.
You can view this advert by clicking the image below.
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| Pregnancy Campaign |
Health Warnings
The Health Warnings campaign began in June 2008, timed to coincide with the Ministry of Health's roll-out of graphic pack warnings on cigarette packets.
The second series of adverts, shown between April and June 2009, featured former smoker Keith, who suffers from emphysema. Fighting for every breath, Keith says that smoking has literally 'sucked the life' out of him.
The first series of ads showed the impact of a lifetime of smoking on Adrian Pilkington, who was diagnosed with oral cancer - cancer of the mouth, nose or throat- and has had his tongue removed. He now speaks through a 'trachy' device and cannot eat normally.
Emphysema sufferer Keith
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| Walking 1 | Oxygen 1 | Walking 2 |
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| Prison | Supermarket | Oxygen 2 |
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| Oxygen 3 |
Oral cancer sufferer Adrian
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| Introducing Adrian | Adrian's Lunch | Adrian's Mask |
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| Photo album | Regrets | Adrian's sister |
Christmas Campaign
The Christmas campaign advertisements were created for the 08/09 Christmas and New Year Period. They feature real Quitline Advisors encouraging smokers to call the Quitline over the holiday period.
You can view these adverts by clicking the image below.
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| Pre Christmas | Post New Year | Call the Quitline |
Txt2Quit Campaign
The Txt2Quit campaign went online on 17th June 2008.
Advertisements for Txt2Quit feature on the Smoking Not Our Future campaign created by Auahi Kore / Smokefree and include our Txt2Quit end-frame. This can be viewed below.
www.notourfuture.co.nz
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Video Diaries
Video Diaries follows smokers as they make their quit attempt. These documentary style commercials feature real smokers and are unscripted.
Every series of Video Diaries is different because no quit attempt is ever the same. The raw emotions and struggle of quitting is evident with each quitter and the commercials also show the strategies each smoker uses to quit.
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| Angela quits smoking | Joe quits smoking | Roseanne and Ieremia quit smoking |
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| Karen and Sean | Tash quits smoking | Stu quits smoking |
Every Cigarette Is Doing You Damage
The TV campaign Every cigarette is doing you damage highlights the health effects of smoking and advertises the Quitline number. It is a ‘threat-appeal’ campaign, adapted from the National Australian Tobacco Campaign.
The seven commercials - lung, brain, aorta, tumour, lung/tar, heart attack and eye - pull no punches about the devastating effects smoking has on the body. There are images of fatty aortas, rotting lungs, tumours, blind eyes and a blood-clotted brain.
The heart attack ad features a Samoan smoker and is aimed at encouraging Pacific peoples to quit smoking.
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