Research home

Welcome to Quitline's Research homepage. Here you'll find a vast amount of facts and figures relating to smoking, quitting and our Quitline. Our in-house research team have produced and managed work over several years which has been used throughout the world to offer insights into why people smoke, and how we can help them quit.

Our reports and factsheets are organised into categories, or please look through the full index (navigate using the menu on the left).

Tobacco tax increase survey - Six month follow-up - January 2011

This survey is a follow-up to October 2010 tobacco tax evaluation. The aim of the 2011 research was to gain  an  understanding  of  the  extent  to  which  the  tax  increase  on  tobacco  is  a  factor  in  influencing quitting  outcomes  in  the  longer  term. The same people who participated in the October 2010 survey were recontacted six months after their registration with Quitline.

Tobacco tax increase evaluation - impact on Quitline and Quitline clients - October 2010

On 28 April 2010 the Government announced a tax increase on roll-your-own tobacco and factory made cigarettes, with immediate effect. In the period following the tax increase, Quitline experienced a marked upsurge in the volume of callers. This report analyses the effect of the tax increase quit attempts and the impact on Quitline and Quitline clients.

New! DHB Monthly Referrals report - January 2012

Number referred, number of successful contacts made by Quitline, and number of calls resulting in uptake of quit support services.

New Zealand Asian Smokers 2010

Full report into the characteristics and use of national Quit services by Asian smokers. Shows how smoking rates vary between different Asian ethnic groups - a growing population which will be of increasing significance in NZ.

July 2009 – June 2010 Annual Monitoring Report

Annual Quit service monitoring information. This report includes information on call volumes and quit attempts, as well as gender, ethnicity and age of Quitline, Web and Txt2Quit clients.

Previous reports

DHB Quarterly Report October- December 2011

Statistical Quit Group information for DHBs showing age, gender and ethnicity and Quit service for all clients who register with Quitline, Web or Txt2Quit services.

Previous reports

New! NZ Tobacco Research Control Strategy 2009-12

An over-riding strategy to plan tobacco research in New Zealand over the next three years. Written by the Ministry of Health-appointed Tobacco Research Control Working Group, the strategy aims to ensure that resources dedicated to research are used as efficiently as possible, with the overall aim of a reduction in tobacco-related illness and deaths. To view the report see www.tobaccoresearch.org.nz.

Txt2Quit Evaluation August 2009

Txt2Quit is a service aimed at helping smokers quit, using text messaging. Launched as a three-year pilot programme in June 2008, the service is focused particularly on 16-24 year olds, and is proving especially popular with Maori and Pacific smokers.

In the first year, more than 4,000 people registered with the service. This report is an in-depth analysis of the service looking at who is using it, the way it works, success rates, and ways in which it can be improved.

Quitline Evaluation 2009

A new evaluation of the Quitline shows that at least one in five registered users are successfully quit six months after registering with the service, and shows an overwhelming satisfaction with the service with 98% of those who have quit saying they would recommend Quitline to others.

Quitline Report 2008/9

A summary of Quit Group services used during the calendar year 2008, including use of the Quitline, web service and Txt2Quit for different population groups. It shows that 53,509 clients used Quit services during the year.