Quitline was launched in 1999, offering advice and low-cost nicotine replacement therapy to smokers wishing to quit. Trained advisors can help by giving practical tips and strategies, as well as offering emotional support. These reports look in-depth at Quitline and its services.
In May 2012, Allen and Clarke was asked by the Quit Group to undertake an environmental scan to inform
its future strategic direction.
This is a continuation of the survey below. The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting.
The aim of this research, which was carried out by Gravitas Research and Strategy Limited, was to measure the effectiveness of the Quitline service. For the first time, the evaluation looked at how all of Quitline’s services including phone, online, blog, text, online coaching and emails, support successful quitting. The main finding was that 24.2% of people who quit smoking with Quitline in the 2011/2012 year were still smokefree after six months. In 2007, the last time a similar evaluation was conducted, the result was 20.9% - a clear improvement to the Quitline quit rate has been achieved.
Quitline Client Demographics - Quarterly Reports
Statistical Quit Group information for DHBs showing age, gender and ethnicity and Quit service for all clients who register with Quitline, Web or Txt2Quit services.
- DHB Quarterly Report July - September 2013
- DHB Quarterly Report April - June 2013
- DHB Quarterly Report January - March 2013
- DHB Quarterly Report October - December 2012
- DHB Quarterly Report July - September 2012
- DHB Quarterly Report April- June 2012
- DHB Quarterly Report January- March 2012
- DHB Quarterly Report October- December 2011
- DHB Quarterly Report July- September 2011
- DHB Quarterly Report April- June 2011
- DHB Quarterly Report January - March 2011
- DHB Quarterly Report October - December 2010
- DHB Quarterly Report July - Sep 2010
- DHB Quarterly Report April - June 2010
- DHB Quarterly Report January - March 2010
- DHB Quarterly Report October - December 2009
- DHB Quarterly Report July - September 2009
This survey is a follow-up to October 2010 tobacco tax evaluation. The aim of the 2011 research was to gain an understanding of the extent to which the tax increase on tobacco is a factor in influencing quitting outcomes in the longer term. The same people who participated in the October 2010 survey were recontacted six months after their registration with Quitline.
On 28 April 2010 the Government announced a tax increase on roll-your-own tobacco and factory made cigarettes, with immediate effect. In the period following the tax increase, Quitline experienced a marked upsurge in the volume of callers. This report analyses the effect of the tax increase quit attempts and the impact on Quitline and Quitline clients.
Txt2Quit is a service aimed at helping smokers quit, using text messaging. Launched as a three-year pilot programme in June 2008, the service is focused particularly on 16-24 year olds, and is proving especially popular with Maori and Pacific smokers.
In the first year, more than 4,000 people registered with the service. This report is an in-depth analysis of the service looking at who is using it, the way it works, success rates, and ways in which it can be improved.
A new evaluation of the Quitline shows that at least one in five registered users are successfully quit six months after registering with the service, and shows an overwhelming satisfaction with the service with 98% of those who have quit saying they would recommend Quitline to others.
A summary of Quit Group services used during the calendar year 2008, including use of the Quitline, web service and Txt2Quit for different population groups. It shows that 53,509 clients used Quit services during the year.
Annual Quit service monitoring information. This report includes information on call volumes and quit attempts, as well as gender, ethnicity and age of Quitline, Web and Txt2Quit clients.
Full report into the characteristics and use of national Quit services by Asian smokers. Shows how smoking rates vary between different Asian ethnic groups - a growing population which will be of increasing significance in NZ.