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June 2007

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'Me mutu, hei oranga mo te whānau'
Let's quit, for the wellbeing of the family

Welcome to the June 2007 QuitChat

In this issue:

Confusion about NRT safety 

Helen GlasgowMany smokers appear to be confused about the relative safety of nicotine replacement therapy (NRT). Some of this confusion probably dates back to the days of cigarette advertising when low nicotine cigarettes were promoted as less damaging.

A recent United States study of people quitting smoking found that only 26 percent of respondents had used NRT and concerns about safety were a major barrier to use. Other studies have found that some smokers believe nicotine causes cancer. On the other hand they don't appreciate that it is the poisonous chemicals in tobacco smoke which are harmful, rather than the nicotine.

In fact we know that NRT is much safer than smoking and can double a smoker's chances of quitting. It would be very helpful if health professionals and other cessation providers took every opportunity to reassure patients that NRT is a safe alternative to cigarettes for smokers.

Our Medical Advisor, Peter Martin, says some patients and health professionals are concerned about NRT use for people with heart disease, although the therapy is safe, even for smokers who have already had heart attacks or who have heart disease.

Women who are pregnant should be encouraged to quit and NRT is a safe alternative for those who have difficulty quitting. Current expert opinion is that NRT can be used in pregnancy following a risk benefit discussion with the woman, Dr Martin says.

Another concern is smokers worrying about becoming addicted to NRT. While it is true that the nicotine in NRT products is addictive, it is a lot less addictive than the nicotine in cigarettes.

We would like to see Pharmac moving to subsidising the whole range of tobacco treatments so that doctors can offer them to their patients for a small co-payment. We think this would ideally include the range of NRT products, Zyban and the new product Champix. In the meantime, let's all take the time to ensure that people wanting to quit are fully informed about the benefits of using NRT.

Helen Glasgow
Executive Director

 

Youth texting to quit service gets go-ahead 

A texting cessation service for young people will kick off early next year.

The Ministry of Health has contracted Quit to implement a texting pilot for 16-24 year olds following a successful trial by the Clinical Trials Research Unit at the University of Auckland.

TXT2QUITwill offer personalised cessation support and quit tips, as well as general interest messages for distraction.

Implementation work on TXT2QUIT is underway and includes redevelopment of software, message development, branding and website design.

The youth service will run as an initial three-year pilot with evaluation to assess its effectiveness in helping young people stop smoking.

Under 18s can use the Quitline

Are you confused about the service the Quitline offers to young people under 18?

Teenagers aged 15-18 years can call the Quitline for support and information, but will need permission from a parent or other responsible support person to use nicotine patches. In cases where a young person is not living at home, a Quitline Team Leader will assess whether NRT is a good option. Quitline Advisors issue nicotine patches to under-18s in preference to gum.

Callers under the age of 15 need a parent or caregiver's permission to get support through the Quitline and they are not eligible for nicotine patches.

Young people registered on the Quitline service to quit smoking will get four support calls, with the option of an extra call if needed.

At a minimum, youth clients receive a Quit Pack containing tailored material and young Māori living in Auckland and Wellington are also sent information about the Aukati Kai Paipa service.

 

New online ads available for your website or intranet

Two new banner advertisements are available for organisations to place on their websites and intranets.

The banner ads highlight quitting and click through to the Quit website where people can join the online quit community.

The Quit Group will also promote the ads to large workplaces for placement on their intranets. If you would like to download the ads visit www.quit.org.nz and go to Campaigns.

Helen Glasgow honoured with award 

Executive Director Helen Glasgow has been awarded The Thoracic Society of Australia and New Zealand's President's Award.

The President's Award is given to a member of the community who has demonstrated a strong track record in promoting respiratory health. The only previous New Zealand recipient is the Prime Minister Helen Clark.

Helen Glasgow has been involved in tobacco control for 18 years. Her contributions include being a leading advocate for the Smoke-free Environments Act 1990, as well as the legislation change in 2004, raising awareness of tobacco control issues through her work with the Cancer Society, and being part of the group which set up The Quit Group.

Who's who at Quit? 

Linda Tasi-Mulitalo – Pacific Services Advisor

Linda started her working career as a registered nurse, has worked as a Quit Advisor, Quitline Team Leader and Acting Quitline Manager and now works as Pacific Services Advisor across The Quit Group. Her work involves the development of services and resources for Pacific clients, as well as liaison with the Pacific tobacco control sector. Linda also runs a monthly fono for the Pacific staff of seven Pacific Quitline Advisors,Team Leaders and Quality Advisor who work at The Quit Group.

If you want information on Quit's Pacific Services email Linda at linda@quit.org.nz.

 

 

 

Quitline caller registrations from DHBs (January - March 2007) 

DHB New Relapsed Quit Pack All Callers
Northland 266 106 31 403
Waitemata 610 283 114 1007
Auckland 416 210 85 711
Counties Manukau 548 212 89 849
Waikato 507 230 89 826
Bay of Plenty 338 143 52 533
Lakes 172 73 31 276
Tairawhiti 42 20 13 75
Taranaki 143 73 28 244
Hawke's Bay 248 105 26 379
Whanganui 109 48 23 180
MidCentral 179 123 53 355
Wairarapa 44 31 13 88
Capital and Coast 335 175 88 598
Hutt Valley 205 135 76 416
Nelson Marlborough 160 87 43 290
West Coast 54 25 10 89
Canterbury 562 303 143 1008
South Canterbury 60 31 17 108
Otago 215 146 49 410
Southland 114 70 23 207
Not defined 145 11 56 212
TOTAL 5472 2640 1152 9264

 

Research briefs

Exercise and NRT helps women quitters

Exercise combined with NRT helps women quit smoking and delays weight gain, according to research led by the University of Western Ontario. The researchers randomised 142 inactive smokers into groups which involved variations of NRT, cognitive behaviour therapy and exercise. They found consistently higher cessation rates when exercise was combined with NRT. Compared with the cognitive behaviour therapy group, exercise participants had gained much less weight, although these differences did not hold at a 12-month follow up.

The researchers recommend that doctors and other health care professionals recommend exercise and NRT together for women quitting smoking.

Available online at www.sciencedirect.com.
Addictive Behaviours 2007 32 : 1416-1432

NZ smokefree legislation held up as model

New Zealand smokefree legislation resulted in increased quitting-related behaviour, according to recently published research. The report, published in BMC Public Health looked at Quitline data 12 months before and after the introduction of the legislation in December 2004. The researchers found there was an increase in quit activity in the months after the legislation came into force and this would suggest there is an extra opportunity for health agencies to promote quitting at such times.

BMC Public Health 2007, 7:75 doi:10.1186/1471-2458-7-75
Or visit www.quit.org.nz to access a copy of the article.

Evidence of declining nicotine dependency

Quit Group research has found that the proportion of highly nicotine dependent smokers calling the Quitline is dropping. Researchers Judy Li and Michele Grigg looked at evidence of changing nicotine dependency self reported to the Quitline between 2001 and 2005. They found the proportion of callers with high nicotine dependency remains high but decreased continuously over a five year period. They say the results support the idea there could be an increased proportion of hard-core smokers who do not find nicotine replacement appealing.

Journal of Smoking Cessation 2007:2(1);8-11
Or visit www.quit.org.nz to access a copy of the article.

Television advertising schedule

Campaign Timing Organisation
Quit advertising on Māori Television runs across all months. The Quit Group
Every Cigarette is doing you damage 10 June - 23 June and
1 July - 4 August
The Quit Group
Smoking Not our Future 17 - 30 June HSC
Video Diaries - Stu Sutherland 12 August - 29 September The Quit Group
Cars 1 - 14 July HSC

QuitChat is published quarterly by The Quit Group. The Quit Group is a charitable trust formed by the Cancer Society of New Zealand, the Health Sponsorship Council and Te Hotu Manawa Māori to carry out programmes to reduce smoking in New Zealand.

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E-mail quit@quit.org.nz   Internet: www.quit.org.nz