PREGNANCY CAMPAIGN
The Pregnancy campaign advertisement was created for winter 2009, and features real Quitline advisors. The ad highlights the dangers of smoking while pregnant.
You can view this advert by clicking the image below.
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HEALTH WARNINGS
The Health Warnings campaign began in June 2008, timed to coincide with the Ministry of Health's roll-out of graphic pack warnings on cigarette packets.
The second series of adverts, shown between April and June 2009, featured former smoker Keith, who suffers from emphysema. Fighting for every breath, Keith says that smoking has literally 'sucked the life' out of him.
The first series of ads showed the impact of a lifetime of smoking on Adrian Pilkington, who was diagnosed with oral cancer - cancer of the mouth, nose or throat- and has had his tongue removed. He now speaks through a 'trachy' device and cannot eat normally.
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CHRISTMAS CAMPAIGN
The Christmas campaign advertisements were created for the 08/09 Christmas and New Year Period. They feature real Quitline Advisors encouraging smokers to call the Quitline over the holiday period.
You can view these adverts by clicking the image below.
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TXT2QUIT CAMPAIGN
The Txt2Quit campaign went online on 17th June 2008.
Advertisements for Txt2Quit feature on the Smoking Not Our Future campaign created by Auahi Kore / Smokefree and include our Txt2Quit end-frame. This can be viewed below.
www.notourfuture.co.nz
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VIDEO DIARIES
Video Diaries follows smokers as they make their quit attempt. These documentary style commercials feature real smokers and are unscripted.
Every series of Video Diaries is different because no quit attempt is ever the same. The raw emotions and struggle of quitting is evident with each quitter and the commercials also show the strategies each smoker uses to quit.
Video Diaries TV ad series | Description |
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Roseanne and Ieremia quit smoking |
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Tash quits smoking |
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Stu quits smoking |
EVERY CIGARETTE IS DOING YOU DAMAGE
The TV campaign Every cigarette is doing you damage highlights the health effects of smoking and advertises the Quitline number. It is a ‘threat-appeal’ campaign, adapted from the National Australian Tobacco Campaign.
The seven commercials - lung, brain, aorta, tumour, lung/tar, heart attack and eye - pull no punches about the devastating effects smoking has on the body. There are images of fatty aortas, rotting lungs, tumours, blind eyes and a blood-clotted brain.
The heart attack ad features a Samoan smoker and is aimed at encouraging Pacific peoples to quit smoking.
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IT’S ABOUT WHĀNAU
The It’s about whānau campaign features a number of Māori ex-smokers who represent diverse iwi, age groups and socio-economic backgrounds. They share their personal stories about quitting smoking, which highlight the effects of smoking on family.
The stories were gathered using an interviewing style and were unscripted. The commercials were developed and filmed in New Zealand by a Māori film company. The commercials are less confrontational than the Every cigarette commercials and deliver an empowering message aimed at increasing a smoker's confidence in being able to quit.
It's about Whanau TV ad | Description |
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SECOND-HAND SMOKE
The second-hand smoke campaign co-ordinated by the Health Sponsorship Council and The Quit Group aims to highlight the dangers of second-hand smoke, and promote the benefits of smokefree settings such as homes, cars and workplaces. The campaign has been running on TV, radio and in magazines. To find out more about the campaign, visit the second-hand smoke website www.secondhandsmoke.org.nz.
