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Research home

Welcome to The Quit Group's Research homepage. Here you'll find a vast amount of facts and figures relating to smoking, quitting and our Quitline. Our in-house research team have produced and managed work over several years which has been used throughout the world to offer insights into why people smoke, and how we can help them quit.

Our reports and factsheets are organised into categories, or please look through the full index.

New! New Zealand Asian Smokers 2010

Full report into the characteristics and use of national Quit services by Asian smokers. Shows how smoking rates vary between different Asian ethnic groups - a growing population which will be of increasing significance in NZ.

New! January – December 2009 Annual Monitoring Report

Annual Quit service monitoring information. This report includes information on 2009 call volumes and registrations, as well as gender, ethnicity and age of Quitline, Web and Txt2Quit clients.

DHB Quarterly Report April - June 2010

Statistical Quit Group information for DHBs showing age, gender and ethnicity and Quit service for all clients who register with Quitline, Web or Txt2Quit services.

Previous reports



New! NZ Tobacco Research Control Strategy 2009-12

An over-riding strategy to plan tobacco research in New Zealand over the next three years. Written by the Ministry of Health-appointed Tobacco Research Control Working Group, the strategy aims to ensure that resources dedicated to research are used as efficiently as possible, with the overall aim of a reduction in tobacco-related illness and deaths. To view the report see www.tobaccoresearch.org.nz.

New! Txt2Quit Evaluation August 2009

Txt2Quit is a service aimed at helping smokers quit, using text messaging. Launched as a three-year pilot programme in June 2008, the service is focused particularly on 16-24 year olds, and is proving especially popular with Maori and Pacific smokers.

In the first year, more than 4,000 people registered with the service. This report is an in-depth analysis of the service looking at who is using it, the way it works, success rates, and ways in which it can be improved.

New! Quitline Evaluation 2009

A new evaluation of the Quitline shows that at least one in five registered users are successfully quit six months after registering with the service, and shows an overwhelming satisfaction with the service with 98% of those who have quit saying they would recommend Quitline to others.

New! Quitline Report 2008/9

A summary of Quit Group services used during the calendar year 2008, including use of the Quitline, web service and Txt2Quit for different population groups. It shows that 53,509 clients used Quit services during the year.

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